Byline: KATE MADDOX
General Electric Co. is realizing significant cost savings and other benefits from MarkNet, an internal online community designed to improve communication and create best practices among members of its global marketing group.
MarkNet is powered by technology company Think Passenger and provides collaboration tools for GE's global team of marketing professionals. It is part of GE's Gold Standard marketing excellence program, which debuted in January.
"We have about 5,000 marketers across GE, which is [up 40%] since 2002, said Beth Comstock, senior VP-CMO at GE, during a speech at the Business Marketing Association's annual Engage …
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